Art Direction for Product Rendering

  • Course
  • 8 Lessons

This short course will take you through how to craft a compelling image. Rather than focusing on technical software tutorials, this course is all about the easy steps you can take to start creating more purpose-driven and visually stunning images. This is Art Direction for Product Rendering.

Beauty sells... boring doesn't

Learn how to make eye-catching, beautiful images

This course is not about what buttons to push or complex render settings. It's for beginners and advanced users. These concepts even work for all render engines!

Art direct your renderings

I have taught thousands of people how to use KeyShot. But knowing a software doesn't guarantee a strong image. Art direction is about style, taste, emotion, balance, harmony, narrative and more.

We use art direction to make an image beautiful and effective. It's all about intention.

Testimonials

Here's what other people have to say about this course...

As someone without any experience in photography, I got a lot out of the lesson on composition.

Robert Fayers

I'm surprised at how much more efficient I am. I also have a much better understanding of context to improve visual storytelling.

Grishma Bhanderi

This course helped me understand the importance of a visual library and how to use it to guide my image making process.

Ivan Lowewen

Learning how to place highlights to enhance my product shots made a massive improvement in my renderings.

Eben Smith

It's crazy how just a few tweaks can either make or break an image! Improving my lighting really enhanced all my renderings immediately.

Peter Mehrhof

My favorite part of this course was the non-nonsense explanations and super simplified approach to art direction.

Julien Duquesnoy

5 Short Lessons

Each lesson contains a video demonstration as well as action items and supplementary resources.

Visual Library

Learn how to actually collect, organize and deconstruct reference and inspirational images.

4 Archetypes

You'll save time and quote projects more accurately when you learn about the 4 Archetypes of product images.

Props & Dressing

Get buy-in when you show your customers or stakeholders the product in a convincing setting.

Lighting

Grab attention with a well-lit rendering once you learn how to direct the light and create proper focal points.

Composition

Finally! I'm going to teach you actual, tangible ways to use composition to create better images.

Here's what you'll learn:

  • How to identify and collect good reference images

  • How to study and deconstruct strong images

  • When to use certain lighting techniques

  • The 4 major categories of product renderings

  • Where to find reusable 3D props for your scenes

  • How to make a product look more interesting

  • Techniques for creating better compositions

  • Composition mistakes to avoid

  • How to construct a narrative for your image

  • Planning tips for your next project


When you put together and apply the techniques covered in this course, you will be able to improve the quality of your imagery. Strong images make big impacts. This course covers the 20% of actions you can take to drastically improve your renderings. 

Contents

Course Lessons

Introduction.mov
  • 5 mins
  • 1.61 GB
Art Direction for Product Rendering Presentation.pdf
  • 20 MB
Lesson 1 - Visual Library.mov
  • 18 mins
  • 3.24 GB
Lesson 2 - 4 Archetypes.mov
  • 10 mins
  • 2.03 GB
Lesson 3 - Props & Set Dressing.mov
  • 18 mins
  • 4.15 GB
Lesson 4 - Lighting.mov
  • 9 mins
  • 1.36 GB
Lesson 5 - Composition.mov
  • 22 mins
  • 3.33 GB
Parting Thoughts.mov
  • 5 mins
  • 917 MB